At present, the domestic consumption of home textiles only accounts for 20% of the total textile volume, while in developed countries, especially the United States and Japan, the proportion of home textiles is up to about 40%, which has surpassed clothing to become the largest consumption field.
As the development of the life, bedding is tasted already regarded no longer "durable goods", its design also needs to change from simple moring to pursue healthy environmental protection, with integral home outfit style consistent. Many fashion designers have "shifted" to the field of home textile design, and a large number of international fashion clothing brands have "shifted" to the home textile market. China's home textile industry is trying its best to catch up with the fashion pace of the clothing industry.
However, as urbanization continues to rise -- every percentage point increase in China's urbanization rate adds about 15 million people to the urban population -- experts expect home textiles to surpass clothing as the largest textile market sector.
To keep up with the fashion pace of clothing
"Nowadays, bedding is becoming more and more fashionable in terms of design, color, or style and the application of materials and classic elements. Many designers are trying to overturn pure functional product design by advocating 'fashionable' home textiles." Experts point out. This expert still thinks, the market gross of the home textile product such as bedding is expected to surpass garment, become first big textile consumption domain.
Home textiles cover a wide range of items, such as bedding, towels, quilts, curtains, and fabric. It, together with clothing textiles and industrial textiles, constitutes the pattern of textile in the world.
Home textile industry: already the world's largest market
In the context of the abolition of the quota system, with the continuous increase of manufacturing costs, home textile enterprises continue to transfer to developing countries with comparative cost advantages. Middle and low-end home textile products in The United States, Europe and other countries have been constantly affected by the impact of developing countries, a shrinking state. China, India and Pakistan are winning the market with their cost advantages.
However, in the field of high-end products, in the us and Europe, with its significant advantages in product research and development, design, innovation, through the implementation of brand strategy, pay attention to the design, development, and the early stage of the late promotion and sales, exert its advantages in capital, technology and information, etc, is dominate global high-tech household textiles, knitwear, and other high-end market, luxury to obtain high profits.
Looking globally, the market capacity of home textile products in the world has reached about hundreds of billions of dollars. The United States and Europe are the largest markets for home textiles, consuming more than 40 percent of the world's home textiles. Japan, Australia and New Zealand are close behind.
In these countries, the consumption of home textiles has long been "three parts of the world" with clothing, textile and industrial textiles. Among them, the proportion of home textiles in the United States and Japan is up to about 40%, surpassing clothing to become the largest consumer market. The consumption in Britain, France and other countries is also stable at 35-38%.
However, on the other hand, due to the maturity of the market, the consumption of home textiles in the United States, Europe and Japan has reached a relatively saturated state, the growth potential of demand is limited, and the growth rate has slowed down. China, Southeast Asia and other emerging markets will become an important region for the growth of home textiles in the future.